Cover of Next Gen Art Collector Report
© LARRY’S LIST
EDIT//CODE
// NEXT GEN ART COLLECTOR REPORT
Volume 2
By LARRY’S LIST
FVTVRIST Co-Founder Anna Somova has been included in the Next Gen Art Collector Report, Volume 2, published by LARRY'S LIST in partnership with VFMK Verlag für moderne Kunst, Vienna. The report profiles over 120 collectors across the generation currently reshaping the global art world.
Christoph Noe, Co-Founder and Director of LARRY'S LIST, frames this generation as one defined by intellectual curiosity and clarity of purpose, collecting as a form of personal identity rather than market positioning. The hardcopy edition features in-depth interviews with collectors Lateefa Bin Hamoodah, Abigail Hakim, Maria Gregotti, Chris Lyons, and Zirui Zhuang.
Kabinett, Hong Kong, private space by collector Brian Ip. Works by Miriam Cahn, Burkazorn (zitatenbild) (2010); Tala Madani, Handshake (2006); Fredi Casco, Todas las fiestas del mañana (VI) (2021); Young-jun Tak, Miracles (Twin) (2021)
© Kabinett, Hong Kong
Selected Key Findings
• Collecting is increasingly driven by intellectual and identity-driven motivations rather than investment logic, personal conviction, not primarily financial gain.
• A significant number of next gen collectors have moved beyond acquisition, establishing foundations, opening art spaces, and sitting on institutional acquisition committees.
• Regional identity plays a growing role: collectors are consciously championing their home scenes, making collecting an act of cultural stewardship.
• For many next gen collectors, art is the connective tissue of an entire way of living: shaping where they travel, how they design their homes, and who they spend time with.
• Peer networks and mentorship are as important as institutional access, with young patron groups and private collector initiatives growing in influence worldwide.
Home of Maria Gregotti, Milan
© Maria Gregotti. Photo by Luca Rotondo
Founded in Hong Kong in 2012 and backed by leading collectors, LARRY'S LIST is the foremost editorial and research platform dedicated to the global art collector scene. Its database holds over 4,000 collector profiles across more than 70 countries, built on the most comprehensive research of its kind, and its interview archive spans nearly 300 conversations with figures ranging from institutional founders and major market players to emerging voices from across the world.
Beyond the interview record, LARRY'S LIST publishes research reports mapping shifts in collector behaviour and the expanding private museum landscape, alongside editorial features and dedicated coverage of the China art market through WeChat and Little Red Book. Its Instagram has grown into one of the most widely followed accounts in the collector community internationally.
LARRY'S LIST releases the Next Gen Art Collector Report as a periodic study of the generation currently reshaping collecting practice. The 2026 edition, Volume 2, published in partnership with VFMK Verlag für moderne Kunst (Vienna).
